How Digital Backgrounds Can Wow Your Customers and Explode Your Profits!
Posted January 14th, 2010
If you are a professional or amateur photographer who would like to have an almost unfair competitive advantage, a real edge over other photographers then I invite you to carefully consider offering your portrait clients something really unique and special. Something that they can only get from you!
To really boost your income in today’s competitive business environment you’ll need a very unique competitive edge, a real ‘Wow Factor’ that can’t be easily duplicated by others. Time after time our portrait clients tell us the same thing over and over again. They all say WOW! They are just blown away when they see their child’s portraits superimposed onto our digital fantasy backgrounds.
Every year there are hoards of new wannabee amateur photographers armed with brand new SLR digital cameras who are looking to start up their own home based portrait studios. And because of their lack of business experience and low overhead of not having any traditional studio expenses many will resort to selling 8X10 prints for $10 each.
Uneducated low price newbies are hurting themselves and other photographers like you and me by charging so little.
In order to effectively compete against low price operators you will need to offer your portrait clients a superior product and service. Something that will wow them! Something that most amateur photographers haven’t yet caught on to. And something that will not cost you very much to implement.
After all, as a professional photographer and business owner, investing in expensive props and sets may be cost prohibitive for you at the moment but if you don’t act now, chances are your phone won’t be ringing off the hook with new clients anytime soon.
Even if you do have a dynamite marketing strategy working to get new clients in the door you will still want to wow them with unique images that won’t cost you an arm and leg to produce.
That’s why more and more professionals are investing in expensive “Scene Machines”, “Fairy Costumes”, and props. But what if you just can’t invest in better, more expensive sets, photography props and equipment? Is there still a way to produce better results without breaking the bank?
Yes there is! You can now WOW YOUR CLIENTS with great looking, unique, low cost digital fantasy backgrounds that Moms With Cameras can’t easily duplicate. Well, up to now anyway because, until recently, professional portrait studios were the only ones capable of producing artistic digitally enhanced portraits.
Many independent photographers have been struggling trying to compete against the large photo studios who have the staff and resources to out market the little mom and pop studios. What can you as a sole operator do to boost your photography sales and compete against the low price bullies and large studio photo teams?
Give yourself an edge. Take advantage of the Wow Factor by using digital fantasy backgrounds.
Then learn how to out market your competition by taking a hint from those smart studio owners who outsource their workflow to a team of affordable Photo Editors. Doing this will free up your time so you can concentrate on marketing and go from working in your business to working on your business.
If you are photographing, editing and selling portraits, when will you ever have time to attend to the marketing? Most photographers don’t own a business, they own a job and work for themselves. Instead, why not employ others to work in your business, leveraging your efforts and freeing up your time so you can go to work on improving your business?
And with our digital fantasy backgrounds your customers will say ‘WOW’ and your income will skyrocket! Be among the first in your area to act on this because if you don’t, sooner or later your competitors will.
Steve and Susha Shulenski are full time professional photographers and co-authors of the “Easy Photo Cash” newsletter available for Free at http://www.EZPhotoCash.com.
For a limited time they are giving away a Free Digital Background from their huge selection of very unique and magical looking digital fantasy backgrounds available as instant digital downloads at: http://www.DigitalFantasyBackgrounds.com.




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