Product Photography - How Important Is It?

People often underestimate the importance of product photography and make cut backs. They do this by either hiring an amateur photographer, or searching for the cheapest photography studio they can find. This no doubt reflects in the photography, and therefore will also reflect in the appearance of the product to consumers.

When you look at an advert or a commercial what is the first thing you look at? The text or the image? Well its been proven that people first acknowledge the imagery over anything else. What is the reason behind this you might ask. There are in-fact many reasons why people first look at the imagery of the product photography over everything else and these include.

• It is a lot quicker to look at an image than it is to read text
• An image can stick out at you more than text
• People refer to things they are buying first from appearance rather than description

These are just some of the reasons as to why people look at the product photography first.

Now you know that the product photography is something people first look at you should know it is importance. If the product photography is poor people will then most likely think that the product is poor. Though this may not always be true it is what your potential customers will think. Do you want your customers thinking this? I hope not as this reflects on your business as a whole not just your products. If you don’t have professional product photography people will resemble your company as not being professional.

Now we will look at an example in the technology industry. We all new the giant that is Apple who produce various kinds of portable devices and Macs. Do you think they could have been so effective in their marketing campaigns and advertising if they had poor photography? Certainly not. Apple will have the best product photography in the business to resemble that their product is also the best product out there in their market. I hope you see now from a real life example why the photography is as important as it is.

Just to take this further put yourself in the position of a consumer looking to purchase a brand new car. The adverts are designed to draw you in and make you want to the car. How do they draw you in and make you want to buy? Well one of the main features is the product photography! Imagine if the latest car from one of the world biggest car suppliers had product photography like you saw on the likes of auto trader websites and eBay. You wouldn’t be drawn into the advert as the product looks unprofessional, and if your parting with your own money people will look else where. Now that is something you can’t afford to do. Professional product photography can even make products that are not of a very good standard look great.

From experienced photographers who have been shooting product photography for decades.